Menu
News

Insurance News

The marketing tricks that will grow your business

Thursday, January 12, 2017

The marketing tricks that will grow your business

Despite their limited funds and shorter life span of existence, startups often have a crazy, hardwired desire for customer acquisition.

This often means that startups hit the market with a fresh and personal feel because they lack resources to present an overly polished and traditional perspective. A genuine voice in marketing can cut through the crap and really resonate with the customer.

At the end of the day, startups have a desire to hit the ground running because they want to grow and often exist in spaces where there are other fast paced competitors. Remembering the social media and online marketing techniques of startups can engineer more drive in your own marketing.

THINKING OUTSIDE THE BOX

A classic example of outside the box thinking with a traditional companies is with the ET movie where they invites M&M’s to feature. They declined this product placement and Reece took up the opportunity which resulted in a large market share increase. While product placement may not be viable for all companies, the concept of placement and association is important. Even simple link sharing between your company and other partners can increase

RUNNING WITH IT

Opposed to a traditional company, startups spend less time perfecting marketing because they know the cost of time. Often the less perfect approach means they get the campaigns and content to market earlier. The less refined end product can result in a more genuine appeal. A marketing consultant can employ this same “think quick, act quick” mentality to ensure output is delivered promptly.

MEASUREMENT

While acting quickly is important, strict measurement is necessary so that campaign improvement can result. Startups need to improve and continually grow their base and are hungry for efficient marketing spend. As opposed to more relaxed marketing campaigns “for the sake of it”, startups will plough through data and be willing to adapt and quickly make the changes necessary for the improved.

Quick on the adoption curve, startups are rampart with social media and giving things a go. There’s a firm mentality of “who cares, just try it” which can lead to super successful marketing strategies (and of course some serious flops too).

Instead of having huge marketing budgets to spend on traditional media, they have to be cut throat with their decisions and ensure the best bang for the buck.

Bootstrapping usually means low budgets which can result in epic creativity and innovation.

Request a Quote

Sorry, something about your business is not able to be covered directly online, it will need to personal attention to ensure cover it suitable for you Please fill in your details and we shall get back to you promptly.

This is required field. Please click here to change your industry.
This is required field. Please click here to change your profession.
This is required field.
This is required field.
Invalid email address.
This is required field.
Please click here to change your state.
This is required field Please click here to change your turnover.
Please click here to change.
Please click here to change.
Please click here to change.
Please click here to change.
Please click here to change.
Feedback

Your feedback is important to us, we are determined to deliver the best service possible to all customers – If we can improve our service, product or platform we welcome your feedback. Click here to complete a feedback form and we will respond to all feedback we receive in a timely manner with how we will address it to improve our offering to you.

Dispute

Clients who are not fully satisfied with our service should contact our Customer Relations/Complaints officer, Katy Hunt (phone 02 8274 8109 email katyh@gsaib.com.au. GSA Insurance Brokers trading as insuresME and Lloyd’s adhere to the General Insurance Code of Practice subject to certain specific qualifications. You can obtain a copy of the code at www.codeofpractice.com.au. Should you require further information please do not hesitate to contact us.

Our unique insurance market has an unrivalled concentration of specialist underwriting expertise and every day, more than 50 leading insurance companies, over 200 registered Lloyd’s brokers and a global network of over 4,000 local coverholders operate in and bring business to the Lloyd’s market.

The business written at Lloyd’s is brought to specialist syndicates, who price and underwrite risk, via brokers and coverholders. Much of the capital available at Lloyd’s is provided on a subscription basis – where Lloyd's underwriters join together as syndicates and where syndicates join together to underwrite risks and programmes. This kind of collaboration, combined with the choice, flexibility and financial certainty of the market, makes Lloyd’s the world’s leading insurance platform.

But in an unpredictable global climate, Lloyd’s underwriters must also rely on their experience and industry knowledge to cast light into the darkness ahead. Behind the Lloyd’s market is the Lloyd’s Corporation, not itself an insurer but an independent organisation and regulator that acts to protect and maintain the market's reputation and provides services and original research, reports and analysis to the industry’s knowledge base.

Under one globally trusted name, the Lloyd’s market and Lloyd’s Corporation work together to protect your interests, promote economic growth and underwrite human progress.

To learn more about Lloyd's visit www.lloyds.com