Despite their limited funds and shorter life span of existence, startups often have a crazy, hardwired desire for customer acquisition.
This often means that startups hit the market with a fresh and personal feel because they lack resources to present an overly polished and traditional perspective. A genuine voice in marketing can cut through the crap and really resonate with the customer.
At the end of the day, startups have a desire to hit the ground running because they want to grow and often exist in spaces where there are other fast
paced competitors. Remembering the social media and online marketing techniques of startups can engineer more drive in your own marketing.
THINKING OUTSIDE THE BOX
A classic example of outside the box thinking with a traditional companies is with the ET movie where they invites M&M’s to feature. They declined this product placement and Reece took up the opportunity which resulted in a large market share increase. While product placement may not be viable for all companies, the concept of placement and association is important. Even simple link sharing between your company and other partners can increase
RUNNING WITH IT
Opposed to a traditional company, startups spend less time perfecting marketing because they know the cost of time. Often the less perfect approach means they get the campaigns and content to market earlier. The less refined end product can result in a more genuine appeal. A marketing consultant can employ this same “think quick, act quick” mentality to ensure output is delivered promptly.
While acting quickly is important, strict measurement is necessary so that campaign improvement can result. Startups need to improve and continually grow their base and are hungry for efficient marketing spend. As opposed to more relaxed marketing campaigns “for the sake of it”, startups will plough through data and be willing to adapt and quickly make the changes necessary for the improved.
Quick on the adoption curve, startups are rampart with social media and giving things a go. There’s a firm mentality of “who cares, just try it” which can lead to super successful marketing strategies (and of course some serious flops too).
Instead of having huge marketing budgets to spend on traditional media, they have to be cut throat with their decisions and ensure the best bang for the buck.
Bootstrapping usually means low budgets which can result in epic creativity and innovation.