A grasp on the Millennial generation is a big deal. In terms of size, they are the largest generation since our Baby Boomers and they love to consume. The consumption pattern of a Millennial is different and they are about to enter their prime purchasing years. Knowing how to attract Millennials is an important skill for any marketing consultant.
Come 2020, it is estimated that millennials will be spend $1.4 trillion annual and make up 30% of sales in the United States.
Content, content, content
Instagram, YouTube and Facebook are all platforms which provide fertile ground for this content which Millennials love to consume. Speaking through the wrong channels can be a costly mistake but it can also deliver a huge payoff when you are able to create a unique message where the customer will listen. Selecting the right message for the particular audience and channel will determine the success of your marketing.
Having a unique voice and sharing content on social media feeds this young generation with what they want. Millennials are watching more on YouTube and other online streaming platforms than traditional TV. A video can be a powerful way to engage and spread a message. You can have a bit of fun on social media because you want to get people talking. Try a brand hashtag or write some captions which will make people laugh. While pushing out content can be really useful, algorithms exist which make it more difficult for your content to be viewed by who needs to see it unless you are fronting up some advertising dollars.
The Millennials have a huge amount of trust for Google. Getting to the top of the search results through natural or “organic” measures can increase the visits to your website and removes the cost of the paid advertising. Having correct addresses, copy, descriptions and tags on your site can impact your SEO ranking.
Being credible online is very important to sweeten up the millennial generation. As a marketing consultant you can learn these skills to assist.